The Why of the Buy 1th edition

ISBN:1563674564

ISBN13:9781563674563

Publisher:Fairchild Books

Authors:Patricia M. Rath, Patricia Mink Rath, Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill

The Why of the Buy Description

The Why of the Buy 1 Edition Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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